Last Updated on July 24, 2024 by sophibee
Embark on an action-packed family getaway amidst the picturesque Blue Ridge Mountains at Primland, Auberge Resorts Collection. All set against the stunning backdrop of the Appalachian beauty, creating treasured moments for your entire family.
Included Amenities
- Upgrade on arrival, subject to availability
- Daily Full Breakfast for up to two guests per bedroom
- $100USD equivalent Hotel credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early Check-In / Late Check-Out, subject to availability
- Complimentary Wi-Fi
Why Book with Us?
Rates & Benefits are subject to change and availability at any time
If you prefer to book yourself, you can check out the rates and availability on my Virtuoso website to ensure you receive Virtuoso amenities and recognition. Rest assured, we can still oversee your booking.
GET IN TOUCH FOR A CALL & NON-BINDING PRICE QUOTE
directly from our luxury travel advisor
choose your travel dates to receive rates for your next Blue Ridge Mountains family vacation at Primland, Auberge Resorts Collection
Discover the #1 Rated Resort in the Southeast U.S. ~ Condé Nast Traveler
Summer Family Activities at Primland
- Take the Crooked Road. Get a taste of the region’s music with the family behind Crooked Road Music: a private music class with local musician, Stevie, where you’ll learn all about Appalachia, folk music, and even get to use a few instruments.
- Get Out + Explore. Set out for a family hike on the Old Appalachian Trail.
- Family Picnic. Grab a picnic lunch and head to the scenic overlook at the Gazebo with spectacular views of the Blue Ridge Mountains.
- Explore the Blue Ridge Parkway. Pick up a picnic lunch for the whole family to take for a day over exploring the beauty of the Blue Ridge Parkway, with a sweet stop in Meadows of Dan at Nancy’s Candy for local fudge.
- Meet Floyd. Explore the home of Crooked Road Music in the town of Floyd perusing the Floyd Farmers Market, The Floyd Country store for an afternoon coffee, and other local artisan shops
- Lavender Farm Twilight Experience. Head to the lush hills surrounding Primland for a private lavender farm twilight experience at sunset, where the whole family will get an opportunity to stroll the farm and make their own lavender bunches to take home.
- Morning Kayak. Head out for morning kayaking with the family to welcome a new day at Primland.
The Hotel at a Glance
Primland, an Auberge Resort, is a private estate defining the ultimate Blue Ridge Mountains experience.
Unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys.
Impressive features include:
- 51 luxury guest rooms (20) and suites (27) at The Lodge, Pinnacle Cottages, Fairway Cottages, 1 Premier Suite located in the Observatory Tower, and the 3 Tree Houses
- Culinary options at Elements, 19th Pub, and Stables Saloon
- The world-class Auberge Spa
- Indoor Swimming Pool
- Primland Explorer’s Club for Kids (Open late May – September 1)
- Yoga & Meditation Classes
- Activities such as archery, tomahawk throwing, horseback riding, paddleboarding, golfing, off-road RTV Mountain Tours, and flyfishing
- Stargazing: take advantage of exceptional stargazing from the resort’s Observatory Dome; with its powerful telescope and prime mountaintop setting, you can see millions of stars.
Complimentary Activities include:
- Indoor Pool & hot tub
- Games Room
- Movie Theater, offering scheduled public viewings. Private viewings are available at an additional charge
- Indoor Fitness Center
- 14 Miles of Hiking and Mountain Biking Trails
- Outdoor Fitness Trail
- Tennis Courts
- Disc Golf Course
- Nightly s’mores by the fire
- Weekend Yoga